Where is your business quietly losing sales?
You don't need more leads to fix this.
You need to know what's happening to the ones you've already got. Take the Sales Leak Self-Audit and score your business across the four places sales actually go missing.
Where is your business
quietly losing sales?
You don't need more leads to fix this. You need to know what's happening to
the ones you've already got. Take the Sales Leak Self-Audit and score your
business across the four places sales actually go missing.
Where are you leaking sales?
If people are finding you, enquiring, following, replying, booking calls or showing interest,
there are already sales opportunities coming into your business.
The question is: what happens to them next?
The Sales Leak Self-Audit helps you look at your sales journey and spot where
opportunities are being lost, forgotten or left to go cold.
Score your business across four key areas see where your biggest
sales leaks are and where to focus first.
Fill in the form below to access your Audit
Sound familiar?
It's easy to assume more sales means more leads
More people finding you. More enquiries coming in. More conversations happening. But what if you already have enough opportunities coming into your business, and you're simply losing too many of them along the way?
▶ What happens to the person who
enquires but isn't quite ready to buy?
▶ How often do you follow up with someone
who showed interest, then disappeared?
▶ Do you actually know how many of your
leads turn into paying customers?
▶ Once someone does buy from you,
what happens next?
Sound familiar?
It's easy to assume more sales means more leads.
More people finding you. More enquiries coming in. More conversations happening. But what if you already have enough opportunities coming into your business, and you're simply losing too many of them along the way?
▶ What happens to the person who enquires but isn't
quite ready to buy?
▶ How often do you follow up with someone who showed interest, then disappeared?
▶ Do you actually know how many of your leads turn
into paying customers?
▶ Once someone does buy from you, what happens next?
Sound familiar?
It's easy to assume more sales means more leads
More people finding you. More enquiries coming in. More conversations happening. But what if you already have enough opportunities coming into your business, and you're simply losing too many of them along the way?
▶ What happens to the person who enquires but isn't quite ready to buy?
▶ How often do you follow up with someone who showed interest, then disappeared?
▶ Do you actually know how many of your leads turn into paying customers?
▶ Once someone does buy from you, what happens next?
Where I'd start looking
Most businesses have sales leaks. Here's where they usually hide.
Places where potential customers, repeat business and revenue are slipping through the gaps, often without anyone noticing until the numbers don't add up.
Leak 1
Lead generation
You might be brilliant at bringing leads in but not converting enough of them, or relying too heavily on a single source.
Leak 2
Offer positioning & messaging
Sometimes there isn't a shortage of potential customers. The problem is they aren't seeing enough reason to take the next step.
Leak 3
Closing the sale
Generating interest isn't the same as generating sales. This is where a huge amount of potential revenue quietly disappears.
Leak 4
Retention
You might have happy customers who'd happily buy again, but nobody is actually asking them to.
Where I'd start looking
Most businesses have sales leaks. Here's where they usually hide.
Places where potential customers, repeat business and revenue are slipping through the gaps, often without anyone noticing until the numbers don't add up.
Leak 1
Lead generation
You might be brilliant at bringing leads in but not converting enough of them, or relying too heavily on a single source.
Leak 2
Offer positioning & messaging
Sometimes there isn't a shortage of potential customers. The problem is they aren't seeing enough reason to take the next step.
Leak 3
Closing the sale
Generating interest isn't the same as generating sales. This is where a huge amount of potential revenue quietly disappears.
Leak 4
Retention
You might have happy customers who'd happily buy again, but nobody is actually asking them to.
60% of sales are being lost within a business. And it's usually from these places:
Most business owners don't look at this stuff. And it's not because
they don't want the sales, they're often just too busy running the business
to have the time. Imagine the time and money it would give you back
if you paid these leaks more attention...
Leak 1
Lead generation
You might be brilliant at bringing leads in but not converting enough of them, or relying too heavily on a single source.
Leak 2
Offer positioning & messaging
Sometimes there isn't a shortage of potential customers. The problem is they aren't seeing enough reason to take the next step.
Leak 3
Closing the sale
Generating interest isn't the same as generating sales. This is where a huge amount of potential revenue just disappears.
Leak 4
Retention
You might have happy customers who'd eagerly buy again, but nobody is actually asking them to.
Inside the scoerecard
30 straight yes/no questions. About
ten minutes. One clear picture.
Work through it as your business really is today, not how you'd like it to be. One point for every yes, zero for every no. By the end you'll know exactly where I'd start if this were mine to fix.
25-30
Your foundations are strong
You've got many of the right pieces in place. The question is what you'd tweak to convert even more of what's already working.
18-24
Money is slipping through the gaps
You're doing plenty right, but your process isn't working as consistently as it could across every stage.
10-17
Your sales rely too much on you
Sales happen because you're visible and good at what you do, not because there's a process behind them. That makes revenue hard to predict.
0-9
You're winging more than you realise
There's real opportunity here. Before chasing more leads, it's worth understanding what's happening to the ones already coming in.
Inside the scoerecard
30 straight yes/no questions. About ten minutes.
One clear picture.
Work through it as your business really is today, not how you'd like it to be. One point for every yes, zero for every no. By the end you'll know exactly where I'd start if this were mine to fix.
25-30
Your foundations are strong
You've got many of the right pieces in place. The question is what you'd tweak to convert even more of what's already working.
18-24
Money is slipping through the gaps
You're doing plenty right, but your process isn't working as consistently as it could across every stage.
10-17
Your sales rely too much on you
Sales happen because you're visible and good at what you do, not because there's a process behind them. That makes revenue hard to predict.
0-9
You're winging more than you realise
There's real opportunity here. Before chasing more leads, it's worth understanding what's happening to the ones already coming in.
Inside the scorecard:
30 straight yes/no questions. Takes about ten minutes.
Gives you one clear picture.
Work through it thinking about how your business is today, not how you'd like it to be. One point for every yes, zero for every no.
By the end you'll know exactly where I'd start if this were mine to fix.
25-30
Your foundations are strong
You've got many of the right pieces in place. The question is what you'd tweak to convert even more of what's already working.
18-24
Money is slipping through the gaps
You're doing plenty right, but your process isn't working as consistently as it could across every stage.
10-17
Your sales rely too much on you
Sales happen because you're visible and good at what you do, not because there's a process behind them. That makes revenue hard to predict.
0-9
You're winging more than you realise
There's real opportunity here. Before chasing more leads, it's worth understanding what's happening to the ones already coming in.
Who this is for
Built for business owners who already have something working.
This is for you if:
Yes you're a coach, consultant or service provider already selling
Yes you're generating leads or enquiries most weeks
Yes you suspect you're losing opportunities somewhere, but aren't sure where
This isn't for you if:
No you haven't sold anything yet
No you're after a quick script
or a silver bullet
No you're not willing to answer the questions honestly
Who this is for
Built for business
owners who already have something working.
This is for you if:
Yes you're a coach, consultant or service provider already selling
Yes you're generating leads or enquiries most weeks
Yes you suspect you're losing opportunities somewhere, but aren't sure where
This isn't for you if:
No you haven't sold
anything yet
No you're after a quick
script or a silver bullet
No you're not willing to answer the questions honestly
Who this is for:
Built for business owners who are already making significant sales.
This is for you if:
Yes you're a coach, consultant or service provider already selling
Yes you're generating leads or enquiries most weeks
Yes you suspect you're losing opportunities somewhere.
This isn't for you if:
No you haven't sold anything yet
No you're after a quick copy and paste script or a silver bullet/magic pill to fix your sales
No you're not willing to answer the questions honestly
Who's behind this
Anna Green,
The Sales Maker
Anna's been selling, building businesses and helping other people sell successfully for over 20 years.
She knows growing a business isn't simply about finding more leads or posting more content. It's about understanding what happens all the way through your sales process: where your customers come from, what makes them buy, where opportunities are lost, and what happens after the sale.
Her approach combines strategy with practical action. No pushy tactics, no relying on hope. Just a clear look at what's actually happening with your sales, and what to do about it.
Who's behind this
Anna Green,
The Sales Maker
Anna's been selling, building businesses and helping other people sell successfully for over 20 years.
She knows growing a business isn't simply about finding more leads or posting more content. It's about understanding what happens all the way through your sales process: where your customers come from, what makes them buy, where opportunities are lost, and what happens after the sale.
Her approach combines strategy with practical action. No pushy tactics, no relying on hope. Just a clear look at what's actually happening with your sales, and what to do about it.
Who's behind this
Anna Green, The Sales Makers
Anna's been selling, building businesses and helping other people sell successfully for over 20 years.
She knows growing a business isn't simply about finding more leads or posting more content. It's about understanding what happens all the way through your sales process: where your customers come from, what makes them buy, where opportunities are lost, and what happens after the sale.
Her approach blends strategy with practical action. No pushy tactics, no relying on hope. She gives you a clear look at what's actually happening with your sales, and what to do about it.
Free instant access
Find out where your money is slipping through the gaps.
Download the Sales Leak Self-Audit and score your business in the next ten minutes.
Copyright Anna Green 2026 all rights reserved. Terms & Conditions. Cookie Policy. Privacy Policy.
Free instant access
Find out where your money is
slipping through the gaps.
Download the Sales Leak Self-Audit and score your
business in the next ten minutes.
Copyright Anna Green 2026 all rights reserved. Terms & Conditions. Cookie Policy. Privacy Policy.
Free instant access
Find out where your money is
slipping through the gaps.
Download the Sales Leak Self-Audit and score
your business in the next ten minutes.
Copyright Anna Green 2026 all rights reserved. Terms & Conditions. Cookie Policy. Privacy Policy.